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PROTECH Hospitality Hub

PROTECH is managing, assessing and developing hospitality by giving the new dimensions and meaning to it in terms of quality services and designer fit outs.

Project overview

From designing to execution, everything loses its charm without a great SEO. Our client wanted to create the hospitality
niche online with the strong brand name and countless followers. Seamless SEO, high ranking,
and strong brand proposition are what our client expected.

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The Challenges

To bring in complete worth of the website, one of the challenges was to give them a suitable SEO package that should be as
effective as their services. As the web is saturated with trite tactics, our SEO analysts needed
to add more tweaks to the SEO strategies to generate complete brand alignment. To hold the potential traffic,
analysts had to preplan and strategize the SEO campaign to render PROTECH a good rank.

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The Solution

With the initial target to give visually appealing exposure, a great SEO campaign was created. In depth keyword
research along with the title tags and meta descriptions were the part of our SEO campaign.
We optimized the content within each web page, not only to drive but to hold the traffic.
To convert leads into sales, we managed their social media accounts to stay updated with the
personalized approach to answer all queries.

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2016 compared to 2015

Comparison of data helps to set future goals with a more comprehensive approach to marketing. How far PROTECH has been able
to set benchmark in hospitality? Let’s take a look: In comparison to 2015, about (214%) upsurge in page views,
(115%) hike in users and (-65%) cut back in bounce rate.

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214

%

In Page views

+

115

%

In Users

-

65

%

In Bounce rate

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